Publicity
In one of the principal avenues of Montevideo, Uruguay, you may find a promotional message like the one below, offering help with losing weight. The intention is good, however the message is too complicated to process, understand, and at some point generate interest from those who walk by the shop. Maybe a message somewhat more compact like "Lose 1 Kilo an hour" (which is arithmetically equivalent to the proposal presented). Would have been a little more impactive.
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