The CD-ROM " Marketing Applied SME " is a tool of attractive, agile training and especially new, that not only offers to the user the opportunity to report and be estimated as companies of diverse sectors in Latin America they come using the marketing in his business, but also thanks to a series of electronic tools of autoapplication, the user can develop his own experiences with regard to each of the treated topics and if this way he wishes it, these formats send to the professionals' staff of the School of Marketing SME to realize his consultations.

They are three the principal sections that are included in this interactive material: Photographies, Articles and Videoes; each one composed by selected cases, caught and analyzed by the Equipment of Consultants of the School of Marketing SME; in business belonging to sectors like services, trade, confections, food, footwear, carpentry etc.

Between some of the topics that are analyzed in this material they are included: Commercial Brands, Segmentation of Markets, Development of Packings, Strategies of Advertising and Promotion, Product differentiation, Attention to the Client, Investigation of Markets, between others.

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