Services orientated to improving the commercial area of the business, departing from the analysis of the current situation of the market and from the company to develop then concrete solutions and to implement them of efficient and effective form. 

 

 

1. Commercial Diagnostic

The Auditory Commercial ® is a marketing methodology used for evaluative purposes, developed by Mercadeando S.A. to permit one to, in a relatively short amount of time, take a participative radiography of commercial position of the business. It identifies critical points within the product line needing attention, as well as those points within the target market, and the business. This will enable entrepreneurs to develop higher impact strategies that will better their sales and drive them towards their commercial objective.

2. Designing marketing plans and strategies.

Accompanied by our supervision and sequential monitoring, our clients may: investigate the market in search of profitable opportunities, “segment”, choose the best consumer and “position ourselves” favorably with them, (Strategic marketing); determine the best product, price, promotion and distribution (marketing tactic), act and control the implemented strategy to ensure that it is on track with the plan.

3. Selection of marketing and sales professionals

This is a service which supports the entrepreneur in the search process for the ideal candidate for marketing and sales areas, under the parameters of an adequate psychological and competencies evaluation test, which makes comparisons using a criteria of the rubric of the business, and the type of product at hand.

4. Consultancies and applications on Benchmarking

A service where we identify the best practices of a representative sample of competitors, for our client, and evaluate the pertinence and importance of their adoption of commercial management, as a mechanism to better the market position of your business.

5. PRIME: Planned Response from an Interactive Market ®

A process which lasts an average of 12 months, which allows our client to see a diagnostic of its current commercial situation, in function with the objectives set. It also identified “what” strategic and operative conditions are impeding the business from reaching said goals.

A Marketing plan is developed based on this diagnostic and will maintain the business in fundamental alignment, helping it to continue adapting itself during moments of implementation. This will also help the business maintain control in the competitive environment, and keep an eye on its strategies.

The PRIME ® privileges in formulating the medium-term construction achieving results in the short term staggered

PAST REALISED CONSULTANCIES:

• Panificadora TONY’S: “Commercial audit for TONYS Industria Panificadora”.
   
• PROFAR: “Commercial diagnostic for a commercializing business of electro-domestic products”. Ambato – Ecuador.
    
• MADERVAS: “Commercial diagnostic for a business producing and commercializing wooden boards” . Ambato – Ecuador.
   
• ANDERQUIM: “Commercial diagnostic for a business importing and commercializing chemical products”. Ambato – Ecuador.
   
• HOLVIPLAST: “Commercial diagnostic for a business transforming PVC and commercializing polytechnic products”. Ambato – Ecuador.
   
• ANDELAS: “Commercial diagnostic for a business producing and commercializing general fabrics”. Ambato – Ecuador.
   
• CALZADO RUIZ: “Commercial diagnosis for a business working with women’s footwear”. Lima-Perú.
   
• MOLINOS MIRAFLORES: “Commercial audit for a business Empresa Molinera”. Ambato – Ecuador.
   
• CALZADO VECACHI: “Commercial audit”. Ambato – Ecuador.
• TEXLINE: “Commercial audit for a business distributing fabrics”. Ambato – Ecuador.
   
• TENERIA SAN JOSE: “Commercial audit for a business processing leather”. Ambato – Ecuador.
   
• MEGAKONS: “Commercial audit for a business commercializing sanitariums and service stations” . Ambato – Ecuador.
   
• INDUSTRIAS CATEDRAL: “Commercial audit for a business processing noodles”. Ambato - Ecuador.
   
• ALPINA METALES S.A.C.: “Market consultancy for the relaunching of aluminum disks in the market of Lima”. Lima – Perú.
   
• DELLA FRANCESCA: “Development of a marketing plan for a relaunch of lasagnas in metropolitan Lima”. Lima – Perú.
   

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