Raised made-to-measure services to minimize the risks in the decisions of commercial court of the companies, using quantitative and qualitative technologies that allow to obtain reliable information of the market.

 

 

1. Quali Studies – Quantatives AD HOC

Studies with the objective of quantifying data and generalizing test population results of interest.

Specific hypothesis and analysis the relationships between data obtained.

Between characteristics, we need to ensure the information necessary is defined with clarity, is found under a formal investigation, structured, with great quantities of representative cases bearing an analysis of statistical data.

The results are conclusive which proportional information contributing to the creation of marketing publicity, and entrepreneurial decisions.

We guarantee absolute personalized attention and assured confidentiality of in the information gathered through our contracted studies.

Methods and techniques.

• Surveys through statistical sampling. (Personal interviews, telephone interviews, and interviews through electronic mediums.)
• Observation of behaviors and attitudes.
• Desk research
• Anonymous client (undercover purchasing)

2. Motivational exploratory studies (Qualitative)

Studies, with the objective of obtaining a qualitative comprehension of reasons and underlying motivations subconscious to the consumer. Proportional ideas and comprehension over aspects with which are less known.

The necessary information is defined in a very approximate form. The process of investigation is flexible and not structured. (The facilitators adapts himself/herself to the interview).

The sample number taken into account for this type of study is a reduced one, to exclude those who do not represent the population.

The summary of date is not completely structured and therefore information is obtained more widely than in the quality-quantities studies, but this information has no statistical weight.

The results would permit the development of an initial comprehension of consumer behavior, a first step towards understanding motivations, actions, coincidences, spontaneity, and finding important answers which condition the behavior of the consumer.

We provide stable, lasting, and trust worthy information, useful to realize diagnostics, in depth evaluations, verifications of alternatives and the undertaking of tactical or strategic decisions with greater grade of security.

Subjects: Information of a particular theme can be developed in one study, or more than one subject can be explored in a study. However it is recommended that one does not try to obtain all the information that one would like to acquire in only one study, considering that technically the profundity of the investigation and a degree of quality may be lost.

1. Needs and expectations of the market

2. Studies on motivations, habits, and attitudes of the consumer

3. Studies on image and positioning

4. Behavioral and purchasing tendencies

5. Market reactions to new products and services

   1. Agreeable and disagreeable aspects

   2. Advantages and inconveniences

   3. Valuation of attributes

6. Reasons for satisfaction or in satisfaction from users and consumers

7. Evaluation of consumer preferences and brand fidelity

8. Concept tests/new products: Name tests (brand), slogan, re-launching, packaging, label design

9. Consumer profile

10. Competitive analysis

11. Level of satisfaction

12. Segmentation

13. Commercial benchmarking: Investigation of the best commercial practices within the sector of our contracting client

14. Others

Methods and techniques

• Focus groups
• In depth interviews
• “The Anonymous client” (undercover purchasing)

ALGUNAS CONSULTORIAS REALIZADAS

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